Once upon a time, Alex and Andrew were working as graphic & production designers spellbound by the 9-5 grind. They decided to embark on a journey to control their own destiny - providing the Capital Region with services and products that are just right. As design wizards, they wanted direct access to clients, the ability to offer high quality products and solutions, and the chance to artistically brand clients regardless of their budget. The only way to achieve this was to create their own startup. 

We felt there was a need in the market that applied the Goldilocks principle - just the right amount. From the all too cold big online retailers to the too hot smaller company that requires a lot of back and forth. We provide a unique point of view from an artists perspective. We cater to businesses of all sizes without the cold corporate feel. 

Combined, we have over 15 years of experience in the promotional products industry, 8 years experience laser engraving, and 14 years experience in graphic design.